Establishing a following on social media platforms goes hand in hand with Search Engine Optimization (SEO) mainly because of the popularity of the social media in today’s modern era. Both SEO and social media platforms make use of inbound strategies for attracting visitors and making it easy for consumers to find you via certain keywords. In this article, we take a look at some of the top social media platforms that you can use to enhance your brand’s SEO performance.
Why Use Social Media Platforms For SEO?
Here are a few reasons as to why being active on the social media platforms can improve the SEO performance of your business:
- When you publish a link on social media platforms, external links that are inbound to your website are created that redirect to your website. Making use of these backlinks on various reliable social media platforms can improve the page ranking of your website in search engines.
- When you use a search engine to look for a business or brand online, you will be able to find the social media pages among the top results. Social channels are more personal than websites and most consumers will prefer visiting your social media profile before they visit your website to get a better sense of the brand’s personality.
- It is a simple rule of thumb — the more people who find you on social media, the more they will end up visiting your website. If the people like your brand personality and the links that you share on the social media, they will visit your website more often. This will eventually generate increased traffic for your website, which is the fundamental requirement for improved search engine rankings.
Top Social Media Platforms To Boost SEO and The Associated Domain Authority
Below are a list of some useful social media platforms that can provide back-links and boost the credibility of your company or personal brand. I’ve excluded Twitter, Facebook, Instagram, LinkedIn, YouTube, and Medium because most readers are already familiar with these.
I’ve also included the domain rank for each website. Domain authority is a metric, developed by SEO, to predict the ability of a website/domain to rank in search engines. Domain authority uses a 0 to 100 logarithmic scale. A high Domain authority score means your complete website/all the pages on your domain have the potential to rank well in search engine results.
1. Academia.edu (Domain Authority 92/100)
Academia.edu is a platform for academics to share research papers. The company’s mission is to accelerate the world’s research. Over 65 million academics have signed up to Academia.edu, and it attracts over 21 million unique visitors per month.
If you don’t have an Academia.edu account, you should consider creating one. The basic service is free, and even if you aren’t a student, researcher, or professor, Academia.edu has tremendous clout with Google’s search engine (I consider it one of the best kept secrets among high authority backlinks since it indexes so consistently). It also allows you to upload documents, which will also get indexed in Google. Additionally, you can link your Academia.edu account to all your other social media, personal, and business websites.
2. Crunchbase (Domain Authority 91/100)
Crunchbase is the leading destination for millions of users to discover industry trends, investments, and news about global companies — from startups to the Fortune 1000.
Crunchbase is one of my favorite platforms because it allows you to create a detailed profile for both an individual and their associated companies or organizations. One of the other great features is you can link your account to other people at your company or people you have made investments/financial partnerships with.
Although Crunchbase is definitely geared toward startups and businesses looking to raise money, it is perhaps the most data driven of the platforms on this list and it provides countless opportunities to establish credibility.
3. Quora (Domain Authority 92)
Quora is a question-and-answer site where questions are asked, answered, edited, and organized by its community of users in the form of opinions.
Aside from being a fun place to learn about a myriad of topics from some of the best experts on the planet, Quora can also demonstrate your subject matter expertise, build your digital credibility, and elevate your personal brand.
Questions asked cover almost all topics imaginable, and responses are generally practical and informal, making the platform perfect for someone who otherwise would not publish content due to self criticism and doubts about their writing ability.
Users can also add external links which can be used to link to your other content or profiles.
You can also vary your profile description based on the topic, so you are able to write responses in different niches:
4. Wikidot (Domain Authority 36/100)
Wikidot is a place to build wiki-based websites. You can use it to publish content, share your documents, collaborate with friends or coworkers, or create a place for your community.
Although it has the lowest domain authority on this list, the site is definitely worth taking a look at because you can build out and link content over time.
One of the main advantages of using Wikidot is it easily accessible to anyone and it allows you to link your content to previously existing pages, which in terms of SEO, is extremely valuable. And unlike Wikipedia, which claims to allow anyone to edit content but in practice restricts this privilege to select moderators, Wikidot can used by anyone, regardless of experience.
5. SlideShare (Domain Authority 94/100)
Although I said I wouldn’t include LinkedIn in this list (SlideShare was acquired by LinkedIn in 2012), SlideShare is such an underutilized platform within LinkedIn, that I couldn’t leave it out.
SlideShare is a hosting service for professional content including presentations, infographics, documents, and videos. Users can upload files privately or publicly in PowerPoint, Word, PDF, or OpenDocument format. Content can then be viewed on the site itself, on hand held devices or embedded on other sites.
Not only is SlideShare a great way to share presentations, but unlike many other platforms, the individual slides and presentation notes are indexed by Google. If you are trying to showcase your expertise in a certain area or explain a new concept, SlideShare allows you to reach a vast audience.
SlideShare indexes so well that the individual slides from a presentation that I gave years ago, that someone else posted, is still among the top images/graphics associated with my name.